On February 6, 2025, Billie Eilish Fragrances announced the launch of Your Turn, a new addition to the brand’s portfolio. The fragrance was developed in partnership with Parlux Ltd. and represents Billie Eilish Fragrances’ next phase of growth.
“Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this,” said Lori Singer, President of Parlux Ltd. “The process was a beautiful collaboration, from the juice creation to the bottle’s design. We couldn’t be more thrilled about what we’ve accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand.”
Your Turn eau de parfum is available in four sizes, and will be available for purchase on the brand’s website. The fragrance will become available at Ulta Beauty and select global retailers in spring 2025.
Fragrance Notes
Top Notes: Bergamot peel, cardamom pod, fresh ginger
Heart Notes: Velvet peach skin, night blooming jasmine, coconut water
Base Notes: Sandalwood Australia, captive musks, up cycled sylvamber
