New Horizons: F&F Ventures into the Chinese Market

Dec 1st, 2021

F&F houses are expanding into the Chinese market with partnerships, innovation centers and more.

F&F houses are expanding into the Chinese market with partnerships, innovation centers and more.

The “smell economy” is booming in China, with Chinese consumers prioritizing sensory experiences. Recent Mintelª research predicts that China’s fragrance industry will grow at a CAGR of 17% with market sales reaching 15.439 billion yuan by 2025.

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WFFC dedicated to providing support, resources, and community to women in the flavor and fragrance industry.

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