Symrise has announced its partnership with KitchenTown Berlin, a food and foodtech innovation network set up to positively impact the food system with a special focus on the development, commercialization and launch of impact driven and transformational food products.
Previously: Symrise Postpones Annual General Meeting Due to Coronavirus
To achieve this, KitchenTown creates an active global community of food entrepreneurs and innovators to support one another and create a new sustainable food system. With KitchenTown providing the infrastructure and network in EMEA, Symrise contributes expert guidance, to jointly deploy the right tools at the right time.KitchenTown uses innovation sprints to help drive new market ideas from ideation to market testing at a fast pace.
Interested parties can join KitchenTown through memberships and use its facilities and know-how. Additionally, KitchenTown offers an accelerator program where startups can apply for funding and venture development.
Symrise leverages the state of the art food facility and co-working spaces to facilitate collaboration and co-creation between its taste experts, foodies, entrepreneurs and their customers, and the manufacturers of food and beverage products.
Ideas developed and fast-tracked in KitchenTown can easily be reviewed with consumers. Through a rapid prototyping approach and compressed creation, the collaboration enables critical project acceleration.
The company has a long heritage of external collaborations, including strategic research and technology partnerships as well as their Califormulations end-to-end rapid innovation approach in the United States.
Both Califormulations and KitchenTown are prepared to quickly develop shelf-ready, scalable products by replacing the traditional and often time-consuming “stage gate” innovation funnel through creative innovation sprints.
“As the world around is changing quickly, we’re here to help feed it,” Lukas Neuß, KitchenTown Berlin co-founder, said. “Providing new perspectives for the food and beverage retail landscape through often impact driven brands is KitchenTown’s mandate.”
“We have entered the innovation network to ideate, create and grow new food and beverage ideas in the smartest way possible,” Heinrich Schaper, president of flavor at Symrise, said. “We are one of the founders of the flavor industry and a leading provider of taste with innovative food ingredients expertise with strong product development capabilities, and we look forward to partnering with KitchenTown Berlin and its startup ecosystem. Founders gain access to 1,000 m2 of innovation space, tailored to the needs of food and food tech thought leaders, including a development lab, small batch production facilities, as well as a coworking and event space located in the heart of Berlin, amidst the capital’s startup scene.”
Schaper continued, “KitchenTown Berlin is a great partner for agile development projects. At Symrise we regard collaboration in open ecosystems and strategic partnerships as important enablers for long-term business success. It is our pleasure to connect our customers and taste industry experts with innovators and thought leaders, while accelerating their innovation cycle.”
