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Mondelēz International Announces NBA Partnership

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The first retail launch within the partnership will be an Oreo and NBA crossover.

Mondelēz International, Inc. has become an offical partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.

Related: Kerry Partners with World Food Program

As part of the partnership, Mondelēz will create a variety of products and consumer promotions featuring brands from the Mondelēz International portfolio such as Oreo Cookies, Chips Ahoy!, Nutter Butter, belVita, Ritz Crackers, Trident and Sour Patch Kids.

In March 2021, Oreo will be launching an NBA-themed cookie. The NBA Dynasty Oreo will have six NBA team logos on the cookies including Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Miami Heat and San Antonio Spurs. 

Rachel Lawson, associate director scale consumer and retail engagement, Mondelēz International, said, “We’re excited to work with the NBA to further our shared commitment of bringing people together and building communities. Through this partnership, we will create moments across our brand portfolio that unite all NBA enthusiasts – from teammates and coaches, to fans and families.”

“Creating unique products and consumer promotions with Mondelēz International’s iconic collection of brands is going to be an enjoyable way to bring our partnership together for NBA fans,” said Dan Rossomondo, senior vice president, head of media and business development, NBA.

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