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Givaudan Opens Moroccan Flavor Center

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  • The facility was formally opened by (left to right) Samer Samaha, commercial director Magreb & West Africa, Massimo Baggi, Swiss ambassador to Morocco, Sami Zerelli, president of the Swiss chamber of commerce and honorary consul of Switzerland in Marrakech, Antoine Khalil, commerical head, flavors, Africa & Middle East.
  • Officials and customers attending the ceremony were invited to sample Givaudan flavors at the facility.

Givaudan has cut the ribbon on a technical and commercial center for flavors in Casablanca, Morocco.

The CHF 1.2 million investment marks the first time the company will offer its full range of flavor application capabilities in Morocco. The 600-square meter facility includes application labs with specialized technologies and commercial spaces for customer taste and smell experiences. It will serve customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from Givaudan’s flavor development center in Dubai and regional innovation centers in the Netherlands and Switzerland.

“Our new center in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavor solutions,” said flavor division president Louie D’Amico. “Through our local presence, customers will benefit from a faster response as well as access to a wider range of Givaudan’s global capabilities in flavors and extracts.”