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Cicerone x Aroxa Partner for Basic Flavor Training Kits

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The partnership supports beer sensory education by supplying training materials.

The Cicerone Certification Program and AROXA have partnered to support beer taster training opportunities in the craft beer industry.

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Over the next three years, the companies plan to support more than 10,000 current and aspiring craft beer professionals in developing their beer tasting skills using professional-grade AROXA beer flavor standards, together with expert online training from Cicerone.

The partnership supports beer sensory education through a subsidized supply of training materials. Cicerone Certification Program participants will be able to purchase the training kits at a cost of $59, bringing industry-leading sensory training within reach of more beer sales and service professionals. The kits contain flavor standards to make six flavored beer samples—DMS, diacetyl, acetaldehyde, papery, lightstruck and infection—and will include access to Cicerone’s online flavor training program. These six flavors are those included in the curriculum for the Certified Cicerone examination.

Cicerone Certification Program founder and director, Ray Daniels, said, “Previously, these flavor kits were only available in a group setting, either by attending an in-person training course or buying the larger 6, 12 or 24-person kits. Not only does this partnership create a more affordable and accessible option, it also opens the door for those interested in training on their own schedule, from the convenience of their own homes.”

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