WFFC Reveals New Branding

Women in Flavor & Fragrance Commerce (WFFC) is celebrating 30 years of service, networking and development for women in the flavor and fragrance industries. To celebrate the occasion and reflect the organization's evolution, WFFC has unveiled a new tagline—"Educating, Engaging, Empowering"—and logo, consisting of a floral shape made up of fruit slices.

"The organization hopes to attract new members through its growing chapters in New Jersey, New York, Cincinnati and the UK, as well as the soon-to-be Chicago chapter," says WFFC president Celine Roche. "Our new identity and tagline demonstrate our commitment to evolve and expand our reach. We are an organization devoted to our members. Through this initiative, we trust our ideas and vision will be translated into actions."

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