The Challenges of Establishing Natural Standards for Fragranced Personal Care

A press conference announcing the debut of the Natural Products Association’s (NPA) standard and seal for personal care products—the first natural standard for beauty and personal care products in the United States—took place at 9:00 a.m. on May 1, 2008, at the Mandarin Oriental Hotel in New York. It was an event that few knew of, and perhaps fewer embraced.

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