Fragrance | Perfumer & Flavorist

As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and hair health.

Not Your Mother's Launches Scent-Driven Hair Care Collection

As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and hair health, alongside a desire for joyful, feel-good self-care that supports both mood and hair needs.

Dior Beauty Adds Three Fragrances to Addict Line

The collection will be available in a range of Dove products, including body wash, body scrub, body mist, hand wash, antiperspirant deodorant and beauty bars.

Dove Launches Limited-Edition Bridgerton Collection

Exploring the Nuances of Citrus for Wellness

Exploring the Nuances of Citrus for Wellness

ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.

Wednesday by Michelle Visage includes fragrance notes of lapsang souchong, frankincense, pine, honey and amber.

Michelle Visage Launches First Fragrance, Wednesday, With Arielle Shoshana

The fragrance is described as an “anti-vanilla” scent.

Afterglow includes fragrance notes of citrus splash, apricot skin, lavender milk, sandawood and cashmere woods.

Phlur Launches Afterglow Eau de Parfum

The fragrance is described as a “warm rush” in the woody amber family.

Oui Oui Emily includes fragrance notes of lychee, peach, violet buds, caramel and praline.

Glasshouse Fragrances Launches Limited Edition Candle for Emily in Paris Season Premiere

The fragrance is described as “an olfactory love letter to Paris.”

The new headquarters is equipped with cutting-edge creative and application laboratories, fully digitized sensory facilities and advanced sensory booths.

MANE Group Celebrates 20 Years of Presence in the Middle East, Opens New Dubai Headquarters

MANE was one of the first fragrance houses to have a presence in the Middle East in 2005 with a dedicated perfumer.

Match Perfumes Launches in US

Match Perfumes currently has over 40 fragrances in its portfolio and boasts a 90% match rate for customers.

The new Tres Leches scent includes fragrance notes of vanilla cake, whipped cream and cinnamon.

Dove Brings Back Limited-Edition Crumbl Collection with New Format and Scent

According to the company’s press release, last year’s launch sparked over 5,000 organic UGC videos and generated over 101 million social views.

According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”

Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield

Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”

Roughly one in five consumers purchased fragrance as a holiday gift last year.

Fragrance to Remain a Top Gifted Item This Holiday Season, According to Circana

Roughly one in five consumers purchased fragrance as a holiday gift last year, with purchase intentions for this year trending higher.

eos Cashmere Body Mists are available in eight scents.

eos Enters Fragrance Mist Category with Cashmere Body Mist Collection

The Cashmere Body Mists include skin-friendly ingredients, such as hyaluronic acid and aloe.

The Cloud Dancer fragrance includes notes of bergamot, freesia, magnolia and cotton musk.

Pura x Pantone Partner for Limited Edition Color of the Year 2026 Fragrance, Cloud Dancer

"With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise," said Pura's chief fragrance experience officer.