Lynx, a U.K. male toiletries brand, has developed a new fragrance powered by artificial intelligence, Lynx A.I. Body Spray. The limited-edition fragrance is the latest in a series of technology-driven products from Unilever’s deodorant brands.
The Lynx A.I. fragrance was developed using 46 terabytes of data, 6,000 ingredients and 3.5 million potential fragrance combinations to create one unique scent. It was designed with Generation Z’s fascination with the world of tech and crypto in mind.
Lynx A.I. Limited Edition Body Spray will be available in Asda, Morrison’s, Sainsbury’s, Wilko, Boots and Superdrug for a limited period from August 2022, at an RRP of £4.00 per unit (200ml).