
Lynx, a U.K. men’s toiletries brand, has launched Lynx Epic Fresh, a range of fragrances inspired by fresh, masculine, marine and fruity notes.
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The Epic Fresh scent offers notes of grapefruit and pineapple.
The fragrances contain plant-based probiotics, odor-eliminating zinc technology and 72-hour lasting technology.
The range includes Epic Fresh Body Spray with 48-hour high-definition fragrance, Epic Fresh Anti-Perspirant, Fresh Boost Shower Gel and Epic Fresh Anti-Perspirant Roll On.
The range is available in Wilkinson’s, Waitrose nationwide and Superdrug as well as across major retailers later in the year.
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