Orchidia Fragrances has released its 2022 Fragrance Forecast–Self-Expression. According to the trend report, macro trends and cultural movements like the self-care phenomenon, sustainability and inclusivity will be key drivers in shifting consumer behavior.
Orchidia Fragrances analyzed the latest product releases, market intelligence reports, and social media to project the following trends, including:
• Era of Inclusivity: Brands and consumers alike have lifted conversations around gender fluidity emphasizing inclusivity, ushering a new generation of standards for the beauty and fragrance industry.
• Bright & Bold Awakening: With greater emphasis on self-love and acceptance, consumers will embrace individuality using makeup and fragrance to make a bold statement.
• Wellness by Design: Moving forward, consumers will desire emotional uplifting aromas designed with wellness in mind. Good-for-you hero ingredients like mushrooms, sea moss and chlorophyll will inspire unique aroma creations with strong associations to positive benefits.
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![[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/AdobeStock_567491029.6627d20446277.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
