LR Health & Beauty is launching the brand LR SOUL OF NATURE, expanding its range of fragrance products.
The new brand links natural fragrances with an emotional aroma-wellness component and uses recycled plastic and waste glass as packaging.
By expanding its product portfolio, LR is investing in an attractive growth market.
The LR SOUL OF NATURE product portfolio comprises eight 100% pure and natural essential oils and four aroma mood worlds with four to five care products each.
Sustainability is also reflected in the new brand. The SOUL OF NATURE packaging is predominantly made of recycled plastic (rPET) and glass with a high percentage of waste glass.
Andreas Friesch, CEO and spokesperson for the management, said, “Analyses have shown that the market value of essential oils worldwide will increase from $17.36 billion in 2017 to $27.49 billion in 2022. And additional in-depth market research has encouraged us to enter into this product segment. We are therefore certain that this strategic decision will lead to another great chapter in LR’s success story.”
Friesch said, “By using recycled PET, we are saving natural resources. With the new brand, we are actively aiming to reach people who place a great value on being mindful of nature.”