Custom Essence Names Dan Grewe as Executive VP of Sales

Dan Grewe, executive vice president of sales, Custom Essence, Inc.
Dan Grewe, executive vice president of sales, Custom Essence, Inc.

Custom Essence, Inc., a custom fragrance manufacturer based in Somerset, New Jersey, has announced the appointment of Dan Grewe as executive vice president of sales.

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Grewe comes to Custom Essence, Inc. after a career in senior management and sales at Ungerer, Symrise and Belmay. He most recently served as co-president of Ungerer.

Jack Corley, senior management of Custom Essence, Inc., chief sales officer, said, “Dan brings incredible experience, talent, leadership and entrepreneurial foresight to the senior management team at Custom Essence, Inc. He will play a pivotal role in helping Custom Essence, Inc. transform from a major player in the mid-tier fragrance category to the leader in this category.”

Prashun Patel, president of Custom Essence, Inc., commented, “We are extremely excited to have Dan join us. His extensive experience in piloting companies through this stage of growth is exactly what we need going into the next several years. His wisdom in client relationships, technology, and organizational structure will be invaluable.”

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