[video] Two Sense: Carlos Benaïm on Sillage, Education and Creativity

Nov 27th, 2018

Deniz Ataman

Fusing his background in chemical engineering with his artistic perfumery skills, Carlos Benaïm is the nose behind the industry's most well-known fragrance brands including Ralph Lauren, Calvin Klein, Giorgio Armani, Viktor & Rolf, Abercrombie & Fitch, Givenchy and Frederic Malle, among many others.

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TOURNAIRE packaging protects the most sensitive materials since 1833

TOURNAIRE packaging protects the most sensitive materials since 1833

For nearly two centuries, Tournaire and its American subsidiary, Elemental Container, have helped the perfume and aroma industries from local sources around the world to store and ship all liquid or solid aromatic products with total peace of mind.

Mehdi Lisi, president, Global Fine Fragrance, states, '[Jérôme] is one of the great talents of his generation, recognized in the industry for his strong and sophisticated signatures and his sensitive and generous personality.'

Jérôme Di Marino Joins Mane as Fine Fragrance Perfumer

Di Marino was mentored by Francis Kurkdjian and trained at Givaudan and Takasago.

Ex Nihilo's Idle Hour is designed to evoke a sensuous feeling familiar to photographer Amanda Charchian’s days in Los Angeles, especially during a dusty, hazy magic hour at the end of the day before night falls.

Recent Location-based Fragrance Launches

Designed to offer multisensory experiences, location-based fragrance products are having a moment.

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.

Two Sense: Fragrance Marketing & Understanding Consumer Perception

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.

Over the last five years, the fragrance industry has slowly been growing the narrative of solid scents.

Unifrom Launches Its First Solid Perfume

Unifrom joins Glossier, Ånd Fragrance, Bravanariz and others in the expanding world of solid scents.

Lale offers scent notes of green apple, white tulip leaves, sandalwood, spicy leather and mimosa.

K-Beauty Brand Tamburins Launches Perfume Balm

The Perfume Balm is available in four unique scents.

Higher in-store prices and consumers' desire for luxury and high-concentration fragrances are driving the category toward a strong holiday 2022 season; photo by Yaroslav Shuraev at Pexels.

Why 2022 Prestige Fragrance Sales Are Up 4%

During the holiday period, fragrance continued to feature fewer discounts and spending patterns that favored higher-priced products such as high-concentration scents and luxury brands.

Coty's Once Upon A Scent is taking place throughout the Diwali, Christmas, and New Year festivities.

Coty Launches Holiday Omnichannel Gifting Experience

The immersive event utilizes KOL engagement to drive attendance to the in-person event.

According to Kline, department stores are creating more shelf space for niche brands. Whether it be online or in-store, department stores are broadening their selection.

Kline Outlines Trends Driving Holiday Fragrance Sales

From a focus on e-commerce marketing to a resurgence of '90s trends, here are the factors set to solidify strong fragrance sales.

A La Lune's Rime on Roses is described as 'A faint kiss of frost coating the ivory petals of white roses in the peaks of the mountains of Yunnan in China.'

A La Lune London Reveals New Fragrances

Rather than focusing on the notes of each fragrance for its description, the brand chose to create a visual experience for each scent.

Minogue shared, “Darling is a term of endearment with infinite possibilities and I am thrilled to have created Disco Darling, which is glamorous, addictive and perfect for a night out.”

Kylie Minogue x Scent Beauty Debut Disco Darling Fragrance

The scent was made in collaboration with a team of Firmenich perfumers.