Beauty company Sheralven announced its latest collaboration with Game On Product Group: MESSI Platinum Eau de Parfum, the second fragrance from footballer Leo Messi.
Messi’s debut scent launched in the fall of 2024 at more than 600 JCPenney Beauty locations across the United States and Puerto Rico. The retailer believes that these two launches underscore JCPenney Beauty’s position as the retail home for the world’s most influential athletes.
MESSI Platinum was developed in partnership with Frank Voelkl, master perfumer at dsm-firmenich. The fragrance is described as “an aromatic statement of confidence and electric calm.” Further, the scent is housed in a platinum-finished bespoke bottle.
“I have always loved fragrances,” Messi said. “I love trying new perfumes and exploring the unique world each scent creates. I couldn’t be more excited to share my newest fragrance, MESSI Platinum.”
MESSI Platinum is available for purchase exclusively at JCPenney Beauty locations.
Fragrance Highlights
Top Notes: Citron zest, wild mint leaves, nutmeg
Heart Notes: Lavandin oil, geranium, sueded vanilla accord
Base Notes: Amber resin, sandalwood, wood, patchouli
