In late 2023, Dior debuted its latest addition to the baby skincare and fragrance collection called Bonne Étoile (French for "Lucky Star"), described as "scented water."
This month, Biolane Expert has launched a perfumed water for babies, called My First Perfumed Water, described as a delicate scent-formulated juice that combines notes of orange and freesia enveloped in a powdery floral heart to delicately scent baby’s skin.
Biolane partnered with Coverpla for packaging choosing the soft, rounded shape of the Oslo bottle in a 50ml format, specifically treated with a frosted finish to protect the formula. The bottle is topped with the Torrid wooden cap, fitted with an insert made from recycled PP in a natural shade to match the brush in the gift pack in which it is sold. In the same natural vein, the bottle’s décor is simply achieved using white screen printing.
“We don’t regret entrusting our partner Coverpla with this project. The company’s development team effectively accompanied our collaborators, offering alternative solutions that were in line with what we were looking for. Thanks to their advice and expertise, we have developed a product that is truly on brand,” said Jimmy Bossus.
