E-commerce brand Myntra has announced its partnership with Manchester United striker Cristiano Ronaldo on the launch of his fragrance range, CR7, in India.
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CR7 will offer a range of over 16 SKUs (stock-keeping units) including perfumes, body mists and deodorants.
The fragrance blends top notes of bergamot, Mandarin and pear; heart notes hold marine accords with cardamom and lavender; and base notes offer musk, amber and tonka bean.
Sharon Pais, chief business officer, Myntra, said in a press release, "Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furor amongst his fans, and beauty and fragrance enthusiasts. Onboarding a brand promoted by the legend himself with Myntra’s reach and wide base of fashion-forward customers makes a powerful equation slated for success.”