Myntra Partners with Cristiano Ronaldo on Celeb Fragrance Launch

Launching in India for the first time through Myntra, CR7 will offer perfumes, body mists and deodorants.
Launching in India for the first time through Myntra, CR7 will offer perfumes, body mists and deodorants.

E-commerce brand Myntra has announced its partnership with Manchester United striker Cristiano Ronaldo on the launch of his fragrance range, CR7, in India.

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CR7 will offer a range of over 16 SKUs (stock-keeping units) including perfumes, body mists and deodorants.

The fragrance blends top notes of bergamot, Mandarin and pear; heart notes hold marine accords with cardamom and lavender; and base notes offer musk, amber and tonka bean.

Sharon Pais, chief business officer, Myntra, said in a press release, "Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furor amongst his fans, and beauty and fragrance enthusiasts. Onboarding a brand promoted by the legend himself with Myntra’s reach and wide base of fashion-forward customers makes a powerful equation slated for success.”

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