According to research from the NPD Group, 19% of Mother’s Day gift buyers purchased fragrances, which is double the rate of any other beauty category, and sales increase at double the rate of Valentine’s Day during the two weeks leading up to Mother’s Day.
From floral to fruity, sensual and bright, there has been a range of recent fragrance launches just in time to spoil your mom or mother figure for her special day. Here are some of P&F+'s top picks for Mother’s Day fragrances.
Lauren Conrad, a reality TV star from “The Hills,” has announced the release of her first fragrance, Loved. The floral perfume has top notes of grapefruit, peony petals and magnolia; mid notes of pink rose, tuberose and gardenia; and base notes of lily, jasmine sambac and sheer musk.
Fenty Beauty is restocking its unisex eau de parfum curated by founder Rihanna that sold out twice in 2021. Fenty Eau de Parfum is a chypre, floral fragrance with notes of Bulgarian rose, magnolia, hydrangea, patchouli, bergamot and blueberry.
Givaudan has released its Spring Fragrance Guide, which includes Royalty by Maluma, a collection of four scents (Onyx, Garnet, Jade and Amythest) with notes of black plum, vetiver, cocoa and tangerine; Homecourt by actress Courtney Cox, a range of dish soaps, surface sprays and more in Steeped Rose (upcycled rosewater, Egyptian geranium oil, ylang-ylang oil and guaiac wood) or Neroli Leaf (upcycled apple oil, Brazilian green Mandarin oil, North African orange flower, jasmine petals and vanilla) and Arquiste Peau by perfumer Rodrigo Flores-Roux (ambergris, clary sage, white pepper, labdanum derivates and okoume wood).
Celebrity jewelry designer Jennifer Fisher has launched her first fragrance, My Scent, which features notes of vanilla, Australian sandalwood, tonka bean, pear and coconut.
Scotch & Soda, a fashion brand based in Amsterdam, has launched two eau de parfums as part of the I Am Scotch & Soda collection. Woody Amber has top notes of bergamot, pink pepper and spearmint; heart notes of geranium, lavender and clary sage; and base notes of cedarwood atlas, labdanum absolute and vetiver. Floral Musk has top notes of apple, litchi and melon; heart notes of rose and lily of the valley; and base notes of cashmeran, musk and sandalwood.
Jergens Skincare has transformed its signature cherry almond scent into a limited-edition fragrance that is designed to smell like the brand's Original Scent Moisturizer.
AMAFFI has launched three new fragrances: Richness for Women, Arcanum and Aphrodita. Richness for Women is a woody fragrance with notes of styrax, labdanum and iris; Arcanum is a woody, floral fragrance with notes of jasmine, patchouli and tonka bean; and Aphrodita is a chypre fragrance with notes of rose centifolia, peony and patchouli.