One Drop Changes Everything Campaign Goes Live

In an effort to bring consumers back to fine fragrance, The Fragrance Foundation has launched the One Drop Changes Everything ad campaign (http://onemightydrop.com), which will be circulated online, in social media, print, plasma billboards, in-mall digital screens and retail Web links. The campaign features the silhouette of a fragrance atomizer with interchangeable visuals and text highlighting the positive effects of wearing fragrance.

Of the campaign, Rochelle Bloom, president of The Fragrance Foundation, said, “This is just the beginning … We believe that it will make the consumer look at fragrance in a new way and engage with new enthusiasm.”