Fragrance house Maison d' Etto created a custom olfactory ambient scent experience for NeueHouse Madison Square. It was created in collaboration with Mane perfumer, Richard Herpin, and inspired by the contrasted, multifaceted ambiance of NeueHouse’s Madison Square location.
The fragrance opens with a Timur pepper note, with hints of geranium. Its middle note is smoky, spicy cardamom. The base notes hold cedarwood, leather and vetiver Bourbon.
Briannay Lipovsky and Frederic Piganault, Maison d’Etto’s founder, say, “NeueHouse Madison Square is a spectacular and innovative community space where many creatives and talents are interacting around art, culture, fashion, commerce, beauty and much more. It was important for me to stimulate and inspire this creativity and conviviality while enhancing a great sense of comfort and wellness."
Lipovsky and Piganault continued, "I believe that the architecture of our fragrance corresponds perfectly to the NeueHouse DNA and brings a breathtaking fifth dimension to the space. In collaboration with the master perfumer, Richard Herpin, we created a unique ambient fragrance that stimulates collaboration, creativity, focus, well-being, comfort, safety and peace of mind. It feels clean and fresh, but comfortable and cozy at the same time. This new creation is very contemporary, yet still has a sense of nostalgia so important for NeueHouse. It grabs your attention, but at the same time, does not overwhelm your senses. It is sublime and subliminal!”