Shocks of Love has announced its newest launch, Scent Riturals, all natural, nontoxic and cruelty-free fragrances.
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The collection offers five perfumes crafted by Juan Felipe Rendon, founder and perfumer. Each perfume is designed for different daily rituals of self-care and has recommended times to use.
Woo-Woo Me, designed for mediation, is recommended for sensitive skin and spirits and to be used any time for a self-care ritual. Featured notes include:
- sandalwood
- palo santo
- frankincense
- gardenia
Sweet On You, designed to balance, is recommended as a midday pick-me-up. Feature notes include:
- cypress
- veviter
- geranium
- pine
Dreamlover, designed to calm, is recommended to use pre-sleep or when feeling antsy. Featured notes include:
- lavender
- chamomile
- marjoram
Dance With Me, designed to energize, is recommended to be used at the start of the day. Featured notes include:
- cardamom
- grapefruit
- black pepper
- coriander
- rosemary
- cypress
Tender Loving Care, designed to restore, is recommended to be used for a moment of self care or on the onset prevent sniffling. The fragrance claims to support the immune system and brighten moods. Featured notes include:
- palmarosa
- ginger
- resalina
- lemony-floral
The bottles cost $65 each and 5% of all profits from Scent Rituals and all future lines will be redistributed to Activation Residency, a Black-led artist residency designed under principles of healing, justice and mutual aid centering Black, Brown, Indigenous, trans and queer bodies.
![Julien Maubert, director of Raw Materials division, Robertet, says, 'This acquisition is fully in line with our desire to consolidate our position as world leader in natural aromatic ingredients[..].'](https://img.perfumerflavorist.com/files/base/allured/all/image/2023/03/HQ.63ff3d27e3c62.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
!['[P]eople today own more than one fragrance and are looking to build fragrance wardrobes that fulfill different moods, times of days and occasions,' says ScentGenie co-founder Olivia Jezler. 'Just like one does not simply have five dresses all in the same color and cut. ScentGenie assists in this process of helping people find fragrances that reflect their needs but also expand their horizon so they can experience something new and exciting.'](https://img.perfumerflavorist.com/files/base/allured/all/image/2023/02/dreamstime_xxl_262771723.63ec0ef776395.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
