Mane has released its third meat-free barometer’s results from its consumer surveys on the European market to track the evolution of the meat-free environment.
This latest research, conducted in November 2020 across more than 3,000 consumers, reveals that the consumption of meat-free alternatives is becoming ever more mature.
Mane expects growth to come primarily from the increased purchases from existing consumers rather than recruitment of new consumers.
Consumers tend to want more options and diversity regarding the products they buy, therefore Mane expects a greater variety in products and flavors. Additionally, plant-based meat suppliers need to consider that consumers are increasingly demanding better prices and improved taste, texture and composition.