Kerry Unveils Consumer Research on Food Safety Concerns

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Results around new categories such as plant-based meat and dairy highlight areas for education and improvement.

Kerry has released findings from its latest research on North American consumer attitudes, behaviors and purchasing choices in terms of meat and plant-based foods. 

Related: Kerry Releases Consumer Beverage Research

The research confirms that consumers are shopping more consciously and are seeking out food that is perceived as natural.

The report also showed that fresh meat remains the primary category for consumer safety concerns, with two thirds of consumers citing it as their number one food category of concern.

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As for plant-based foods, the findings showed that 49% of consumers have questions about the safety of plant-based meat alternatives, while 51% of consumers are concerned with plant-based dairy alternatives. 

Neil Cracknell, president and CEO of applied health and nutrition at Kerry, said, “Our proprietary consumer research confirmed that COVID-19 has accelerated an underlying trend of consumer attention to food safety. Consumers want reassurance from the food industry on how the food has been sourced, how it has been produced and how it has been protected, both from a microbiological perspective and increasingly from a physical perspective. Consumers want safe food, and food they can trust. Our new interactive tool brings these research findings to life and provides an opportunity for food industry professionals to assess their overall food safety knowledge.”

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