Cheetos has announced its newest product offering: Cheetos Mac 'n Cheese. Cheetos Mac 'n Cheese will be available in both single box and cup format beginning August 8, 2020.
The product is set to be available at retailers nationwide in 2021.
Cheetos Mac 'n Cheese delivers the same flavor experience of regular Cheetos and comes in three varieties: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.
Made with Cheetos cheesiness using Chester's Top-Secret Seasoning, the corkscrew pasta noodles are even inspired by Chester's cheetah tail.
"We've seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes—whether at restaurants, or now more than ever, at home," said Rachel Ferdinando, SVP, CMO Frito-Lay North America. "Cheetos Mac 'n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favorite. We're putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise."
Cheetos Mac 'n Cheese is the newest innovation from both divisions of PepsiCo Foods North America—Frito-Lay North America and Quaker Foods North America, which manages the Pasta Roni brand.
"This one-of-a-kind innovation leverages the strength of our brands to hack into a household staple and take it to the next level with unique flavor experiences only Cheetos can provide," said Kristin Kroepfl, VP, CMO Quaker Foods North America. "We look forward to bringing our passionate consumers the same Cheetos taste in a brand-new way."
