Stevia Awareness Increases, According to PureCircle

Jul 21st, 2011

Abby Penning

PureCircle released findings from a study conducted by its PureCircle Insights Group discussing the growth of stevia awareness by US consumers and stevia’s perception in the marketplace. According to the findings, as of May 2011, stevia awareness had reached 62% of those in the general US population, up 18% over awareness in May 2010. Additionally, it noted that stevia ranks near the top of a list of natural ingredients such as sugar and honey for overall positive impression.

Nearly half of all participants in a 2023 Mintel survey associate “refreshing” flavors and fruit ingredients with familiarity, greatly influencing their beverage choices.

8 Alcoholic Beverage Trends

Forty-six percent of consumers would be motivated to try a new flavor/ingredient in an alcoholic beverage from a brand they like, according to a recent report from T. Hasegawa.

Projections suggest that the global vegan market will reach a valuation of $18,324.3 million by 2034.

Global Vegan Flavor Market to Grow at CAGR of 5.2% by 2034

Key drivers of this growth include the heightened awareness of the health advantages associated with plant-based diets, as consumers perceive vegan flavors as healthier alternatives.

Bell Flavors and Fragrances' Cyndie Lipka shares, 'The United States population has always been quick to jump on trends especially if little is required on their part. We embrace that magic pill as if we are not accountable for our actions.'

Flavorists Weigh in on How the Ozempic Trend Might Influence Innovation

What would food designed for an Ozempic world look like?

An immersive journey through the world’s finest fragrances

An immersive journey through the world’s finest fragrances

Esxence – The Art Perfumery Event is unwrapping its fourteenth edition, scheduled from 6 to 9 March in Milan. More than 360 brands from 30 countries embodying the excellence of niche perfumery.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

What Does 2024 Have In Store for F&F?

Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

Fifty-five percent of consumers stated they “always/often” pay attention to labels when grocery shopping, with sugar content being a primary driver.

How Sugar Reduction Can Meet Consumer Needs, Regulatory Issues and Formulation Challenges

Tailored solutions can enhance the overall product experience in terms of sweetness and mouthfeel while reducing sugar content.

Fusion-based flavor combinations are also gaining popularity in creating innovative food products.

Global Flavors Market to Grow at 5.7% CAGR from 2023 to 2030

Consumers have shifted their preferences in the food industry with reference to the growing acceptance of unique and exotic flavors.

Spate names the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

Top Alcohol and Non-Alcoholic Beverage Flavor Trends

See the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

72% of consumers say they are curious to try new foods, flavors and dishes they find online to “see what the hype is about.'

Monin Americas Highlights 5 Flavor Trends in 2024

The trends are pinpointed through an in-depth analysis of information from four key areas: leading data partners, proprietary and secondary research, industry insights and customer data points.

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

T. Hasegawa Names Ube as 2024 Flavor of the Year

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

The volume of orange oil, terpenes, and d-limonene produced is directly related to the quantity of oranges processed for orange juice.

Highlights of IFEAT’s Socio-Economic Report on Orange

Outlining orange production characteristics, trends, and challenges.