PureCircle released findings from a study conducted by its PureCircle Insights Group discussing the growth of stevia awareness by US consumers and stevia’s perception in the marketplace. According to the findings, as of May 2011, stevia awareness had reached 62% of those in the general US population, up 18% over awareness in May 2010. Additionally, it noted that stevia ranks near the top of a list of natural ingredients such as sugar and honey for overall positive impression.
Most Popular in Trends
- 1Summer Grubbin’: Six Food Trends for Summer 2018
- 2Symrise Releases Global Spices Study
- 3Symrise Showcases Natural Offerings at PLMA Trade Show
- 4Sonic Drive-In Taps Sparkling Water Trend
- 5Baby Food Market Booms With Organic Launches
- 6Meat Substitutes Market Stays Savory to 2025
- 7You Can Pickle That: Symrise Conducts Ferment Study
- 8Going Algae Green With Nonfood's Snack Bar
- 9A Taste of Transparency with Tony Moore
- 10The Market for Natural Flavors
Related Content
- India: The Crossroads of Flavor and Fragrance
9/13/2017, Krishnaraj Iyengar - Q&A: Amy Marks-McGee Sniffs Out Health and Wellness in F&F
9/18/2017, Jennifer Novoseletsky - Editor's Note: A Sense of Real Life
9/25/2017, Deniz Ataman - Progress in Essential Oils: Spanish Sage Oil
9/26/2017, Brian M. Lawrence, Consultant - RTD Coffee Sales Heat Up; Cafe Openings Cool Off
10/9/2017, Nicole Urbanowicz
FOLLOW US: