Dreamstime
A report by Fortune Business Insights found that the global confectionery market is projected to grow from $194.37 billion in 2021 to $242.53 billion in 2028, growing at a CAGR of 3.8% during the forecast period of 2021-2028.
Following growing market trends, M&M’s is set to release a cold brew flavor, the brand's first permanent coffee-flavored product in its lineup.
Related: Mars Wrigley Announces Halloween Themed Skittles
M&M’s Caramel Cold Brew offers a coffee flavor with caramel, covered in an M&M’S milk chocolate candy shell.
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