Forward Thinking: Plant Power


As consumers seek to ensure healthier lives, health and wellness is ever-growing with a focus on better-for-you food and beverages. Vegetarianism, veganism, rawism and flexitarianism are on the rise and have lead to a growing interest in plant-based products. According to Mintel Global New Products Database (GNPD), there was a 25% increase in vegetarian claims and a 257% rise in vegan claims in global food and drink launches between September 2010 – August 2011 and September 2015 – August 2016.

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