Givaudan Debuts AI Tools for Product Development

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Givaudan's Advanced Tools for Modelling (ATOM) was created to minimize trial and error process in flavor production.

Givaudan has debuted Advanced Tools for Modelling (ATOM) which use artificial intelligence (AI) to optimize food and flavor formulation as well as facilitate co-creation and collaboration with customers.

Related: Givaudan Attains CDP Leaderboard Ranking

Building on over two decades of research, ATOM uses AI and data science techniques to minimize trial and error in the process. The tools identify positive and negative flavour drivers and explore ingredient synergies, to generate new options and insights aligned with consumer preferences.

Early projects using ATOM includes a project to reduce salt in cheese snacks. The tools allowed the team to quickly identify the ideal recipe, delivering a 33% reduction in salt, from a much smaller range of options predicted by ATOM. The process has also proved highly successful for sugar reduction, vanillin replacement, and meat alternative projects. 

Fabio Campanile, Givaudan’s head of global science & technology, taste & wellbeing said: “ATOM strikes the right balance between AI and human intuition, complementing the work of our expert flavourists and developers.

“Tools such as ATOM enable us to help our customers to go beyond consumer expectations, using insight, collaboration and innovation. Implementing what we call ‘wide-eyed thinking’ allows us to use these insights to leverage our curiosity and deep ingredient knowledge to accelerate new product development and create the food experiences of the future”, added Campanile.

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