A recent study has found that the ability to perceive fat and sweetness in and derive pleasure from foods is particularly compromised in obese women who smoke.
The study, published online in the journal Obesity, revealed that when observing four groups of women including obese and non-obese smokers as well as non-smokers, obese smokers perceived less creaminess, sweetness and pleasure while tasting the puddings than did the other groups.
!['[R]etaining this next generation will depend on continuing to position flavor science as a field where individuals can combine scientific excellence with creativity and real-world impact, shaping how consumers experience food in ways that improve both health and sustainability,' says John Savage, IOFI president and president and CEO of Taste at Kerry.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/john-savage.Cws5vQDBLp.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)









