Virginia Dare will be debuting its refreshed and evolved brand at the Institute of Food Technologists (IFT) symposium this year in Chicago, with a press conference being held at booth 308 on July 18, 2016
The company is hoping to tell a more effective story to better demonstrate its value to the food and beverage industry. The refreshed image will exemplify Virginia Dare's scientific initiatives, market insights and sourcing cooperation to create business advantages for its partners. 'Taste Collaborations' will help Virginia Dare promote better taste without compromising clean labels.
“Virginia Dare’s combination of superior flavor platforms with focused industry expertise makes us the leading partner for attaining preferred taste with strategic business value,” said Howard Smith, president of Virginia Dare. “While maintaining our position as an established, expert partner, this brand evolution will allow us to better communicate our broad capabilities, innovative ideas, and high quality."