Geno Launches Functional Ingredient Designed for Keto Product Demand

Avela is designed to raise beta-hydroxybutyrate (BHB) ketone levels.
Avela is designed to raise beta-hydroxybutyrate (BHB) ketone levels.

Geno has announced the launch of its functional ingredient, Avela natural (R)-1,3-Butanediol, designed to raise beta-hydroxybutyrate (BHB) ketone levels.

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Avela is self-affirmed Generally Recognized as Safe (GRAS) and is designed to be used to formulate a broad range of keto-friendly products across a variety of categories, including beverages, bars and gels. Avela is said to support label claims, including allergen-free (for common food allergens), caffeine-free, gluten-free, plant-based, salt-free, sugar-free and vegan and vegetarian.

Damien Perriman, Geno’s senior vice president, Specialty Products, said, “Geno’s safe and sustainable fermentation processes have revolutionized some of the largest industries in the world, and we’re excited to bring this leading-edge technology to the functional foods and beverages market. As a longstanding sustainability leader, we are well-positioned to disrupt the keto industry in ways not possible until now.”

Terry Kitagawa, Ph.D., Geno’s nutrition product development manager, said, “There’s a growing awareness about the benefits of ketones. And Geno is helping companies answer rising consumer demand for keto products across the globe—safely and sustainably.”

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