Givaudan debuted an expanded portfolio and innovations at Gulfood Manufacturing 2021 within the Dubai World Trade Centre.
The company has recently realigned its portfolio to better reflect how, through its expanded product offering and capabilities, it supports customers to deliver future-facing food experiences that consumers value.
The company has identified three experience spaces that will help deliver its promise to its customers and their consumers, which will take center stage at the Givaudan stand across three distinct zones, “Feel Good,” “Does Good” and “Imagine.”
The “Feel Good” Food Experience space encompasses Givaudan’s flavor, taste, color, preservation and texture capabilities. With sensory experiences that feel good, surprise and delight, show visitors can sample street food flavors with a food truck experience featuring Middle Eastern, African and South Asian-inspired tastes designed to appeal to customers and their consumers across the region.
The “Does Good” Food Experience space covers a nutrition and health-related portfolio of botanicals, bioactives and technologies that reduce sugar, fat and sodium.
The “Imagine” Food Experience includes tools and programs that enable discovery, innovation, creation and collaboration with customers and partners.
Antoine Khalil, SAMEA commercial head, Taste and Wellbeing, Givaudan, said, “We’re excited to be back at Gulfood Manufacturing, meeting our customers and industry partners to engage on the future of food and the evolving needs of consumers. With our strong innovation capabilities and footprint in the SAMEA region, we are ideally placed to anticipate, foresee and meet the needs of our customers, delivering together food experiences that consumers love.”