Pepsi Blue Returns for a Limited Time

Apr 23rd, 2021

Hannah Fink

Pepsi Blue has a bright blue color and a berry taste.

Pepsi Blue has a bright blue color and a berry taste.

Pepsi is re-launching Pepsi Blue, the berry flavored drink, per USA Today.

Related: Bota Box Releases Light Boxed Wine

The blue colored drink will be available in 20 oz bottles and multi-packs beginning May 3, 2021, while supplies last.

This follows the launch of Pepsi Mango, its newest permanent flavor.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

The European-based panel sampled flavor ingredients from Bedoukian Research.

Flavor Reports: EU Edition (April 25)

Our European panel of flavorists assess the taste and odor characteristics of flavor ingredients from spilanthol to lavender aldehyde.

Flavor Bites: 4-(Methylthio)butan-1-ol in Savory, Berry, Tropical Fruit, Dairy, and Other Flavors

Learn about the diverse range of applications for 4-(methylthio)butan-1-ol.

Solvents in Fragrances: Understanding Consumers Expectations and Market Trends

Solvents in Fragrances: Understanding Consumers Expectations and Market Trends

Solvay’s experts explain how solvents can be used to enhance fragrance formulations and meet consumer demands.

Globally, the ready-to-drink coffee and tea market was projected to reach $44.64 billion in 2024 and is expected to grow at a rate of 12.8% by 2029, according to data from Statista.

Sipping on the Run: RTD Coffee and Tea Market Emphasizes Convenience, Health

Busy consumers are seeking coffee and tea drinks that are convenient, delicious and nutritious.

The panel of flavorists compared isomers of various ingredients.

Flavor Reports: US Edition (March 25)

From geranyl acetate to cis-5-octenal, our panel of flavorists assesses the taste and odor characteristics of flavor ingredients.

bWorks will offer customers end-to-end solutions and leverage consumer insights, rapid prototyping and agile marketing.

Symrise Relaunches Beverage Incubator as bWorks

Formerly known as Califormulations, now rebranded to bWorks building on existing legacy.

With this agreement, Asahi group will continue to use the ingredient in supplements and beverages sold in Japan, while ADM will expand the ingredient’s distribution to food manufacturers in North America, Europe and Asia.

ADM, Asahi Group Sign Exclusive Distribution Agreement for Postbiotic Ingredient

L. gasseri CP2305 is a postbiotic ingredient developed from lactic acid bacteria and has been shown in clinical trials to improve mood and sleep.

Included in the renovated facility are new library compounding labs for both sweet and savory flavors and a specialty area for compounding and creating beverage flavors.

T. Hasegawa USA Expands Flavor Innovation Center in California

The renovated R&D facility will support the global flavor leader’s commitment to developing and producing best-in-class food and beverage flavors in the U.S.

Sensient uses advanced technologies and global supply chain capabilities to develop specialized solutions for food and beverages, as well as products that serve the pharmaceutical, nutraceutical, and personal care industries.

Sensient Technologies Reports Results for Fourth Quarter 2024

The company experienced modest growth, particularly in the natural colors category.

Keurig Dr Pepper Announces New Flavors Across Cold Beverage Portfolio

These flavor additions will include brands such as Dr Pepper, 7Up, A&W and Snapple.

The company's Zooming technology is intended to elevate the consumer experience by delivering quality aroma and taste.

ZoomEssence Announces Three New Patents

The company's intellectual property portfolio includes encapsulation technology intended to deliver high-quality aroma and taste to products.