Despite the fact that our population is growing (9.5 billion by 2050)a, our world is getting smaller and we are more connected than ever. I think our senses play a role in that connectivity. Flavors and fragrances have a beautiful way of blurring the lines between cultures and nations. Food brings people together, it satiates appetites while deconstructing social boundaries and expanding our cultural palettes. Fragrance’s powerful ability to elicit memories allows us to tap into our emotions and thoughts that were at one point sitting on a dusty shelf in our minds.