FiFi 2010 Top 10 Finalists

The Fragrance Foundation (New York) has announced the top 10 finalists for the 2010 FiFi Awards.

Category: Women’s Luxe 

  • bebe Eau De Parfum - Inter Parfums USA
  • Crescent Row Collection: laugh with me Lee Lee/something about Sofia/my place or yours Gina - Benefit Cosmetics
  • Cristalle Eau Verte - Chanel
  • Flora by Gucci - P&G Prestige Products, Inc.
  • Leslie Blodgett Perfume Diaries, Bare Skin - Sephora
  • Lola Marc Jacobs- Coty Prestige
  • Queen by Queen Latifah - Parlux Fragrances, Inc.
  • Versace Versense - Euroitaly, Inc.
  • Very Hollywood Michael Kors Eau de Parfum - The Estée Lauder Companies Inc.
  • YSL Parisienne -YSL Beaute

Category: Men’s Luxe (Due to a tie, there are 11 finalists)  

  • ckfree Calvin Klein - Coty Prestige
  • D&G Fragrance Anthology - P&G Prestige Products, Inc.
  • Givenchy PLAY - Parfums Givenchy
  • John Varvatos Artisan - Beauté Prestige International
  • John Varvatos Rock Volume One - Beauté Prestige International
  • La Nuit de L’Homme - YSL Beaute
  • Lacoste Challenge - P&G Prestige Products, Inc.
  • Only the Brave - Diesel Fragrances, L'Oréal
  • Shiseido Zen for Men - Shiseido Cosmetics America
  • Tom Ford Grey Vetiver - The Estée Lauder Companies Inc.
  • Usher VIP - Elizabeth Arden

Category: Women’s Popular Appeal (Six finalists in this category)  

  • Avril Lavigne Black Star - P&G Prestige Products, Inc.
  • Faith Hill Parfums - Coty
  • Flirt! Flowerific Perfume Spray - The Estée Lauder Companies Inc.
  • Halle by Halle Berry - Coty
  • Mariah Carey Ultra Pink - Elizabeth Arden
  • Super Samba Woman - The Perfumer’s Workshop Int’l., Ltd.

Category: Men’s Popular Appeal (Three finalists in this category)

  • Playboy - Coty
  • Seduction in Black - Antonio Banderas - Puig USA, Inc.
  • Super Samba Man - The Perfumer's Workshop Int'l., Ltd.

Category: Women’s Nouveau Niche  

  • a scent by issey miyake - Beauté Prestige International
  • Black Fleece by Brooks Brothers Eau De Parfum - Inter Parfums USA
  • Bond No. 9 Astor Place - Bond No.9 New York
  • Eau Mega by Viktor & Rolf - L'Oréal USA
  • essence narciso rodriguez eau de parfum - Beauté Prestige International
  • Guerlain Idylle - Guerlain
  • Jo Malone Vanilla & Anise - The Estée Lauder Companies Inc.
  • L'Eau Ambrée by Prada - Puig USA, Inc.
  • nanette by nanette lepore - Elizabeth Arden
  • Natori - Parlux Fragrances, Inc.

Category: Men’s Nouveau Niche (Five finalists in this category)  

  • Black Fleece by Brooks Brothers Eau De Toilette - Inter Parfums USA
  • Bond No.9 Brooklyn - Bond No.9 New York
  • Bond No.9 Perfume - Bond No.9 New York
  • Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto; Ende/Anfang by Damir Doma & Yann Vasnier; Solar Donkey Power by Henrik Vibskov & Louise Turner; Smell by Henry Holland & Stephen Nilsen; Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux; Whiskey Caramélisé by Toga & Alexandra Kosinski - Six Scents Parfums Inc.

Category: Women’s Private Label/Direct Sell (Four finalists in this category)  

  • Bath & Body Works Signature Collection Twilight Woods EDT - Bath & Body Works
  • In Bloom by Reese Witherspoon - Avon Products, Inc.
  • Love Rocks - Victoria's Secret
  • Naturelle - Yves Rocher North America Inc.

Category: Men’s Private Label/Direct Sell (Three finalists in this category)  

  • comme une Evidence - Yves Rocher North America Inc.
  • Patrick Dempsey 2 - Avon Products, Inc.
  • Vertical - Victoria's Secret

The FiFi Finalists Breakfast that will take place April 23, 2010 at The Mandarin Oriental Hotel, New York City will present awards for Editorial Excellence in Fragrance Coverage in Women’s Scent Feature, Women’s “Scent Bite,” Men’s Scent Feature, blog, and an award for the Technological Breakthrough of the Year. It will also announce top finalists for the FiFi awards in the Perfume Extraordinaire of the Year, and Fragrance Hall of Fame categories. The breakfast proceedings will be hosted by Lauren Glassberg, reporter, ABC TV.

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