FiFi Finalists and Winners

Fragrance finalists and select winners were announced April 24, 2009 at the 2009 FiFi Finalists Breakfast. All winners will be announced on May 27. The finalists in each category are listed below.

Women’s Private Label/Direct Sell

  • Avon Bond Girl 007 (Avon Products Inc.)
  • Black Amethyst (Bath and Body Works)
  • Brooks Brothers NY Ladies Eau de Parfum (Inter Parfums USA)
  • Secrets d'Essences Iris Noir (Yves Rocher)
  • Victoria's Secret Sexy Little Things (Victoria's Secret Beauty)

Unique Boutique
Fragrances sold in boutique and specialty stores, 50 doors or fewer, encompassing women’s, men’s and unisex.

  • Acqua di Parma Profumo (women’s) (Acqua di Parma)
  • Karl Lagerfeld Kapsule - Floriental, Woody, Light (unisex) (Coty Prestige)
  • Les Exclusifs de Chanel Beige (women’s) (Chanel)
  • Lisa Hoffman Variations - Japanese Agarwood, Madagascar Orchid (women’s) (Lisa Hoffman Beauty)
  • Tom Ford Private Blend Champaca Absolute (unisex) (Tom Ford Beauty)

Bath and Body Line of the Year

  • Antel Les Parfums Corps Thierry Mugler (Clarins)
  • Aromatherapy Black Chamomile Collection (BBW)
  • Chloe Creme Collection (Coty)
  • Ojon Rare Harvest Tawaka Collection (Ojon "Wildcrafted Beauty")
  • True Blue Spa Shea Cashmere Collection (BBW

Interior Scent Collection of the Year

  • Botanika Essence Diffuser Collection (Dayna Decker)
  • Crabtree & Evelyn India Hicks Island Night Collection (Crabtree & Evelyn)
  • Nest Fragrances Collection Candles (Candela Group)
  • Nest Fragrances Collection Holiday (Candela Group)
  • Scentportable (Slatkin & Co./BBW)

Men’s Popular Appeal

  • Bijan VIP Men (Five Star Fragrance Co.)
  • McGraw by Tim McGraw (Coty Inc.)
  • Mustang Blue for Men Fragrance (The Estée Lauder Companies)
  • Samba Fresh Man (The Perfumer's Workshop International)

Women’s Popular Appeal

  • American Beauty Beloved (BeautyBank)
  • Bijan VIP Woman (Five Star Fragrance Co.)
  • Celine Dion Sensational (Coty Inc.)
  • Hilary Duff's Wrapped With Love (Elizabeth Arden)
  • Samba Fresh Woman (The Perfumer's Workshop International)

Men’s Nouveau Niche

  • Brooks Brothers NY Gentlemen Eau de Toilette (Inter Parfums USA)
  • Burberry The Beat for Men (P&G Prestige Products)
  • Cartier Roadster (Cartier)
  • Sweet Lime & Cedar Cologne (Jo Malone)
  • The Essence by Porsche Design (Clarins Fragrance Group)

Women's Nouveau Niche 

  • Bond No. 9 Andy Warhol Union Square (Bond No. 9 New York)
  • Chloé Eau de Parfum (Coty Prestige)
  • Dark Amber & Ginger Lily Cologne (Jo Malone)
  • David Yurman (Clarins Fragrance Group)
  • Love, Ralph Lauren (Ralph Lauren Fragrances)

Men’s Luxe

  • Dior Homme Sport (Christian Dior Parfums)
  • Dolce & Gabbana the one for Men (P&G Prestige Products)
  • Gucci by Gucci Pour Homme (P&G Prestige Products)
  • Guerlain Homme (Guerlain)
  • I Am King - Sean John (Sean John Fragrances)

Women’s Luxe (Tie Accounts for Six Finalists) 

  • Absolutely Irrésistible Givenchy (Parfums Givenchy)
  • Burberry The Beat (P & G Prestige Products)
  • Chanel No. 5 Eau Premiere (Chanel) 
  • Harajuku Lovers Fragrances (Coty Prestige)
  • Sensuous (Estée Lauder)
  • Viva La Juicy from Juicy Couture (Elizabeth Arden)

Best Packaging: Women's Prestige

  • Gucci by Gucci EDT (P&G Prestige)
  • Harajuku Lovers Fragrances (Coty Prestige)
  • Love, Ralph Lauren (L'Oreal/Ralph Lauren Fragrances)
  • Ma Dame Jean Paul Gaultier (Beaute Prestige International)
  • Viva La Juicy by Juicy Couture (Elizabeth Arden)

Best Packaging: Men's Prestige (Tie Accounts for Six Finalists)

  • 9IX Rocawear (Elizabeth Arden)
  • Angel Men Pure Coffee by Thierry Mugler (Clarins Fragrance Group)
  • Cartier Roadster (Cartier)
  • Dirty English by Juicy Couture (Elizabeth Arden)
  • Gucci by Gucci Pour Homme (P&G Prestige)
  • The Essence by Porsche Design (Clarins Fragrance Group)

Best Packaging: Women's Popular Appeal

  • American Beauty Beloved (BeautyBank)
  • Avon Bond Girl 007 (Avon Products)
  • Blue Seduction for Women Antonio Banderas (Puig)
  • Celine Dion Sensational (Coty)
  • Comme Une Evidence Parfume (Yves Rocher)

Best Packaging: Men's Popular Appeal

  • McGraw by Tim McGraw (Coty)
  • Mustang Blue for Men (Estee Lauder)
  • Patrick Dempsey Unscripted (Avon Products)
  • Samba Fresh Men (The Perfumer's Workshop International)

National Media Campaign: Women's

  • Burberry the Beat for Women (P&G Prestige)
  • Calvin Klein Secret Obsession (Coty Prestige)
  • Estee Lauder Sensuous (Estee Lauder)
  • MaDame (Beaute Prestige International)
  • Miss Dior Cherie (Parfums Christian Dior)

National Media Campaign: Men

  • 9IX Rocawear (Elizabeth Arden)
  • Burberry the Beat for Men (P&G Prestige)
  • Dirty English (Elizabeth Arden)
  • Hugo (P&G Prestige Products)
  • I Am King (Sean John)


  • Technological Breakthrough: Aquafine by Mane (alcohol-free, water-based microemulsion technology with a strong fragrance load capacity)
  • Scent Feature: Allure, "Uncommon Scents," September 2008
  • Scent Bite: Elle Magazine, "Advanced Chemistry," October 2008
  • Men's Category: Elle Magazine, "This Year's Model," December 2008
  • Blogs: Bois de Jasmin, "Scent of Cities: Kiev," May 13, 2008


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