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P2 Science Hosts Fragrance Ingredient Launch

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The new-to-market 100% renewable Herbenone is made with proprietary green chemistry.

P2 Science is launching Herbenone, a new versatile herbal fragrance ingredient, on April 28, 2021.

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The ingredient will launch via an webcast with Perfumer & Flavorist+ at 10 a.m EDT and guests can join by registering at this link.

The new-to-market 100% renewable Herbenone is made with proprietary green chemistry. It will bring a fresh, versatile, herbal top note, reminiscent of basil, anise and jasmine.

At the launch event, P2 will discuss its chemistry, odor, sustainability and demonstrate uses in consumer applications. Samples of the new ingredient will be available to all event participants.

Topics covered will include:

  • Who P2 are – mission statement, plant a tree initiative

  • The products that fall into the P&F space

  • Introduction to Herbenone

  • Master perfumer Tony Reichert's expertise on Herbenone

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.