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Intuition by Aramis is described as a woody, green neo-fougère.

Aramis Announces New Fragrance Launch, Introduces Dwayne Wade as Global Ambassador

Intuition by Aramis leverages the brand’s 60-year history and a “new kind of masculinity,” according to the brand’s press release.

The unisex fragrances incorporate dsm-firmenich’s EmotiWaves, which uses natural ingredients to boost emotions.

BMW Announces Release of Two New Fragrances

The two unisex fragrances were developed with Mavive and perfumers Frank Voelkl and Alexandra Monet.

In 2024, energy drinks held the largest market share in the global functional beverages market.

Functional Beverages Market Projected To Grow By 4.86% Over Next Five Years

Consumers are looking for to their beverages for added health benefits.

Downloadable Document for Indesso Aroma PF Branded Content 05-05-25

Each single pack of wax melts features 12 melts with over 36 hours of fragrance time.

ScentMatch Launches Home Fragrance Brand at Walmart

The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.

The Fragrance Foundation announced the finalists for the 2025 Fragrance Foundation Awards, as well as the winners of five categories.

The Fragrance Foundation Announces Finalists, Winners of 2025 Awards

The winners will be announced at a ceremony on June 6, 2025.

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Top 5 Flavor Headlines of April 2025

Check out our most-loved flavor articles from this past month.

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Top 5 Fragrance Headlines of April 2025

Check out what our readers loved most this month.

With innovations in nano-emulsions, enhanced skin compatibility, and sustainability benefits, alcohol-free fragrances are set to redefine the future of fine fragrance.

Skinification of Fragrance: The Rise of Alcohol-Free Perfumes

Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.

Dana Daneker Gasiorowski, creative director, cross category North America, principal flavorist, IFF

Flavorist Dana Daneker Gasiorowski Embraces Curiosity in her Work

Gasiorowski approaches her flavor applications with an open mind and encourages budding flavorists to think outside the box.

High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.

How AI Can Solve the Ethical Luxury Puzzle

Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.

Mint farmers and scientists are working hand in hand to preserve quality and ensure reliable yields and authentic, enjoyable mint flavors are available for generations to come.

Mint Condition from Harvest to Formulation

Innovative technologies and emphasis on sustainability have allowed this herb to continue its impact on product development.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

the US-based panel sampled ten ingredients used in flavor applications.

Flavor Reports: US Edition (May 25)

Our United States panel of flavorists sampled ingredients such as isobutyl propionate, isobutyl caproate and more.

L-menthol is one of the main components of mint oil.

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s marketing and sustainability team takes a deep dive into the company’s mint offerings.

Tobacco accords are often used as a warm, rich and slightly sweet base note.

Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora

The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.

Mint flavor has several contributing factors, including the species of plant used and the intensity of the cooling sensation.

Editor's Note: Mint to Be

Consumers experience a wide range of issues in the oral cavity, but now more than ever they understand how oral health is directly linked to whole body health.

Fresh Perspectives in Oral Care

How the oral care industry is adapting to new challenges, technologies and consumer preferences.

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