On May 5, 2025, The BMW Group announced the release of two new fragrances: AMBERNESS and BERGAMOOD. The two eaux de parfum were created by Mavive, a companied owned by the Vidal company, with perfumers Frank Voelkl and Alexandra Monet.
According to the company’s press release, BMW’s fragrances are intended to evoke a sense of joy. The unisex fragrances incorporate dsm-firmenich’s EmotiWaves, which uses natural ingredients to boost emotions.
“The new BMW fragrances AMBERNESS and BERGAMOOD convey the hallmark BMW joy in a new way,” said Stefan Karch, head of BMW Lifestyle and Licensing. “Like the BMW brand, they are immersive, inviting and expressive. As daily companions, they make a special statement that customers can identify with, and that emphasizes the emotional aspect of the BMW brand.”
Marco Vidal, chief executive officer of Mavive, added, “Developing AMBERNESS and BERGAMOOD was an exciting challenge. BMW has shaped the automotive world, and Mavive stands for pushing boundaries within the fragrance industry. The synergy arising from this collaboration resulted in two new fragrances and a unique sensory experience.”
AMBERNESS and BERGAMOOD will be available for purchase at select perfumeries and BMW dealerships, as well as the BMW Lifestyle online shop.
Fragrance Highlights
BERGAMOOD
- Top Notes: Italian bergamot, Italian mandarin, pink pepper
- Heart Notes: Helvetolide, lavender, petitgrain
- Base Notes: Amber woods, musk
AMBERNESS
- Top Notes: Italian bergamot, cardamom, clary sage
- Heart Notes: Geranium, Madagascar vanilla, vetiver
- Base Notes: Amber woods, patchouli, sandalwood
