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Trends
Techy Fragrance Innovations Turn Heads (and Noses)
Moodo is serving up fragrance capsules similar to popular single serve coffee pods, giving consumers options to customize home fragrance favorites on their smart phone.
Trends
Givaudan Debuts Spring Fragrance Guide
Givaudan’s Spring Fragrance Guide includes floral, fruity and woody scents.
Fragrance
Adidas Launches Vibes Fragrance Hair and Body Mists
The collection features five fragrances with mood-boosting ingredients.
Fine Fragrance
The Top Ten Most Popular Fragrance Advertisements
Some of the most loved fragrance adverts of all time include Libre by Yves Saint Laurent and Toy Boy by Moschino, per a report by OnBuy.
Fragrance
The Fragrance Foundation UK Awards 2025 Winners Announced
Winners awarded in 16 categories across fragrance industry.
Ingredients
Symrise Develops Fragrance Ingredient from Renewable Sources
With Lilybelle, Symrise is expanding its portfolio of special fragrance ingredients to include a sustainable, readily biodegradable fragrance ingredient.
Fine Fragrance
Peroni x Fragrance Brand Ellis Brooklyn to Launch Italian Spritz Collection
The Italian Spritz Collection is a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni.
Fine Fragrance
Hayley Kiyoko Announces New Gender-Inclusive Fragrance
The fragrance is complex with both fruity and floral notes as well as undertones of musk and cacao blanc.
Fine Fragrance
Fragrance With Benefits Launches Two Scents
The Égide comes in bottle or roller form, while the NoMo also acts as an insect repellant and comes in body wash form.
News
Blue California Expands Natural Flavor and Fragrance Portfolio
Nerolidol is first in a full range of natural ingredients in the 2022 pipeline of Blue California’s Taste, Smell and Beauty Division.
Fine Fragrance
[Update] KKW Fragrance Debuts Floral Collection
The Jeff Leatham by KKW Fragrance collection features three scents and will debut in late April.
Fine Fragrance
Brown Girl Jane Launches Mood-boosting Fragrance Collection
The Wanderlust Collection was inspired by international getaways and created in collaboration with Firmenich fragrance house.
Fragrance
Fifth Avenue's Lighted Holiday Tree Displays Scented With NEST New York Fragrance
The Christmas tree displays were built by Holiday Collective and emit the Holiday fragrance utilizing cold mist aroma diffusers from Scent Marketing Inc.
Fine Fragrance
House of Sillage Announces Ruby Reign Limited-edition Valentine's Day Fragrance
The fragrance incorporates the scents of bergamot and amber.
Fragrance
ScentMatch Launches Home Fragrance Brand at Walmart
The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.
Regulatory & Research
Patent Pick: Fragrance Unlocks Anti-aging Trifecta
Fragrance? As an anti-aging ingredient? According to this patent application from Beiersdorf—yes. Alkylamidothiazoles paired with certain fragrances have been found to lighten pigmented spots and under-eye circles, as well as reduce inflammation.
Trends
Bell Announces Top 10 Flavors and Fragrances for 2009
The profiles were a result of the company’s detailed analysis conducted through track sampling, trend scouting and compilation of trends from external sources and suppliers.
Trends
Gourmand and Roses: Fragrance Trends See a New Twist to the Spritz
This year's fragrance trends offer a new spritz to rose, gourmand and powdery notes.
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