Fifth Avenue's lighted holiday tree displays along the sidewalks in New York will be scented with NEST New York's Holiday fragrance until January 4, 2024.
This marks the first collaboration for Fifth Avenue, which aims to provide an elevated experience for New Yorkers and shoppers from around the globe.
The fragrance features a festive blend of pomegranate, mandarin orange, pine, cloves and cinnamon with a hint of vanilla and amber.
The Christmas tree displays were built by Holiday Collective and emit the Holiday fragrance utilizing cold mist aroma diffusers from Scent Marketing Inc.
Marie Boster, president, Fifth Avenue Association, said, "Innovative brand collaborations are central to The Fifth Avenue Association's mission to make every visit to our corridor elegant and exceptional. Fifth Avenue is the premier home of holiday magic in New York City and attracts visitors far and wide to take in the sights and sounds and, this year, the wonderful scent of NEST Holiday."
Laura Slatkin, founder and executive chairman, NEST New York, said, "I am thrilled to have been selected by The Fifth Avenue Association to fragrance Fifth Avenue and partner with Bergdorf Goodman to celebrate this momentous occasion. As a pioneer in the home fragrance industry, it is a high honor to have been asked to fragrance Fifth Avenue with our Holiday fragrance during this magical season!"