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Attendees can also snag tickets for 1-day expo hall only. More details can be found on the registration page.

Sneak Peek: World Perfumery Congress 2024 Expo Hall Preview

Our exhibitors have highlighted the materials prepped to adorn booths on the "Product Gallery" tab on the WPC website.

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Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Strong, versatile, and gorgeously aromatic, petitgrain tends to be a standout ingredient in any flavor or fragrance composition. The story behind its production and the vital impact it has on local farming communities within Paraguay is similarly incredib

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Prinova's New Partnership

Prinova will be the exclusive distributor of Apiscent Labs' flavor and fragrance ingredients in the United States.

Payan Bertrand Promotion

Payan Bertrand SA (Grasse, France) has named Jean-Claude Debieve director of perfumery.

The Perfumer's Palette

Mar 11th, 2009Mar 11th, 2009

P&F+ taps Omega Ingredients UK CEO, Steve Pearce, to discuss his role in the F&F industry.

Profiles: Steve Pearce

P&F+ taps Omega Ingredients UK CEO, Steve Pearce, to discuss his role in the F&F industry.

Paris Perfume Week

Mar 21st, 2024Mar 24th, 2024

Polarome Promotions

Polarome International (Jersey City, NJ) has promoted Craig Luebeck to vice president of operations.

Scent, Seduction & Sin Presented by The Perfumed Plume Awards For Fragrance Journalism

Feb 13th, 2017Feb 13th, 2017

The CitroButter product line is part of P2’s Plant a Forest initiative, where P2 plants a tree for every kilogram of product sold.

P2 Science Launches CitroButter S for Cosmetics and Personal Care

CitroButter S provides protection and hydration for the skin. In hair applications, CitroButter S provides a barrier to retain moisture and protect against heat, humidity and frizz for a healthier feel and look.

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.

The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.

L to R: Farah K. Ahmed, president and CEO of the Fragrance Creators Association, Cynthia Reichard, Executive Vice President at Arylessence Inc. and Sumit Bhasin, SVP Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies connect for the 'Driving the Future of Fragrance Stewardship' discussion.

Photo Gallery Sneak Peek for World Perfumery Congress 2024 Now Available!

The 2024 Congress hosted 1,600+ attendees in Geneva, Switzerland.

Creative process in perfumery

The process involved in the creation of a fragrance are many, complex, and terribly abstract. I would like to share with you my notions about how a perfume is created, primarily from the vantage point of what goes on in the perfumer's head. What are the sources of inspiration to the perfumer? How does a fragrance develop from concept to finished creation?

Perfumer/retailer—a silent partnership

Let’s be sure we don’t become the Chrysler Corporation of the fragrance industry and witch what were once great fragrances fade away from lack of attention or apathy, or not spending enough time working on or developing the business continually along progressive lines. I believe by the end of the 80s decade, we may be able to look back and say it is possible to teach an old dog new tricks.

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[video] Building Product Perceptions

Besides sight, scent is perhaps our most primordial sensory input. Here, Gabriela Daniels, of the London College of Fashion, explains a master's degree study on crossing sensory cues to elevate cosmetic product experiences.

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Patent Pick: Fixating Fragrance

Fragrance in skin or hair care often makes or breaks a connection with consumers, and ultimately its sale. That's why P&G inventors are so keen to make scents that stick, as demonstrated in a recent patent application.

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Patent Pick: Getting Fresh

Henkel knows our dirty secret: we forget to move loads of laundry to the dryer. So they sit, forgotten, in a damp funk. That's why the company has (thankfully) patented photolabile pro-fragrances to extend the freshness of laundry fragrance.

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Patent Pick: Better Beer

Just in time for St. Patty's Day, the inventors on this patent have developed an additive consumers can use to improve the flavor and aroma sensory profile of beer.

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