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WFFC and dsm-firmenich Partner on Webinar Exploring the Power of Mentors and Sponsors

The webinar supports WFFC’s recently relaunched mentorship initiative, reinforcing the organization’s focus on creating opportunities for connection and growth across all career stages.

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Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years

The launch pays tribute to the original Vendetta.

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Sol de Janeiro Enters Men's Fragrance With Cheiroso Cologne Mist

Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.

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dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients

Beyond traditional florals: discover revolutionary ingredients reshaping fragrance creation.

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dsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honor

Two legendary perfumers just earned fragrance's most exclusive title in eight years.

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How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments

The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.

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The New Era of Flavor Leadership

Executives are aggressively redefining how flavor innovation drives commercial value in a volatile market.

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Flavor Leaders & Newsmakers 2026: Convergence, Intelligence and Resilience in Global Flavor Design

Emerging forces are fundamentally redefining the corporate agendas, research and development brief structures, and capital expenditure priorities of global taste leaders.

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dsm-firmenich Taps Science, AI and Biotech to Redefine the Future of Flavor

Overall, our ambition is to help bring progress to life by addressing some of the food system’s most pressing challenges.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.

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Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards

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dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Woman in hot pink dress holding luxury fragrance bottle surrounded by stacked pink monogrammed trunks and beauty products

Huda Beauty Bottles the Final Step of Glam with Easy Bake Intense Fragrance Launch

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F&F 2026: Volatility, Velocity and the Great Portfolio Reset

We are witnessing a massive "portfolio reset" as the industry's titans narrow their focus.

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Fragrances and Flavors at a Crossroads: From Fossils to the Future

Strengthening sustainability and resilience in a fossil-dominated industry.

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Beyond the Algorithm: Perfumer Nicole Mancini on the Human Edge in Modern Perfumery

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dsm-firmenich Opens Applications for Global Flavorist School, Aiming to Fast-Track Next Generation of Taste Creators

Successful graduates are offered roles as associate flavorists, positioning them directly within the company’s innovation pipeline.