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Hear from industry leaders on developments in the F&F industry over the last year, recent innovations and more.

2022 Flavor & Fragrance Leaders & Newsmakers

Executives from some of the largest F&F companies provide an in-depth look at the last year and provide insight into what’s to come.

GIvaudan's leaders said that collaboration with customers helps them develop tailored strategies that capitalize on opportunities in established markets.

Givaudan 2025 Fragrance Leaders & Newsmakers

Givaudan segment leaders share the company's business accomplishments, sales performance and sustainability targets.

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The Missing Link in Product Development

By letting sensory research and consumer research each have their specific, but closely interwoven input into the process of product development, we at Quest believe we have filled this gap by supplying the missing link in product development.

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Forward Thinking: Liquid Assets, Part 1

Marks-Mcgee explores the latest flavor trends and formulations in non-alcoholic beverages in part one of this two part series.

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The Regulatory Landscape of Natural Flavors

Natural and clean-label fl avors and fragrances are in high demand. According to a recently published Datamonitor report, consumers today increasingly want to do the “right thing,” and follow the latest trends in the natural products market.

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The Juice: Luca Turin – Olfactory Iconoclast

In an exclusive interview with biophysicist, Luca Turin, he discusses his controversial vibrational olfaction theory and his passion for perfume.

Chefs have put lavender dairybased applications to great success as well. Lavender—it’s not just for chocolate anymore.

Lavender’s Evolving Role in Flavor Applications

Discover the ingredient’s evolution in F&F and how it has become a rising star in sweet and savory culinary menus.

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Leveraging Mint Characteristics for Any Application

Understanding mint varieties to unlock innovative formulation possibilities.

Health and wellness is still a major trend in the flavor space.

Introducing the 2025 Flavor Leaders & Newsmakers

This past year has seen both a leadership change at the headquarters in Japan and a full renovation of the innovation center in California.

T. Hasegawa 2025 Flavor Leaders & Newsmakers

T. Hasegawa's leaders explain the approach to the company's "no-compromise" solutions.

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Progress in Essential Oils: Spike Lavender

This month's column discusses the chemical composition of spike lavender (Lavandula latifolia Medic).

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21st Century Leap of Fragrance

Do we have more to offer our sense of smell than the next niche fragrance?

Industry snapshot: Robertet Creative Center Launch

P&Fnow was in attendance as Robertet unveiled its Manhattan creative center on Fifth Avenue last week

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Flavor Development: (Not) Lost in Translation

Developing flavors for incorporation into successful food products is the flavorist’s goal, and their sale is the criteria for success. Unlike the perfumers across the hall, flavorists rarely have the opportunity to create fantasy or whim. Their task is usually to recreate nature or a culinary experience, yet ascertaining the consumer’s expectation is difficult.

Perfumer & Flavorist 2008 Flavor & Fragrance Leaders

The big news on last year’s Flavor & Fragrance Leaders list was Firmenich’s purchase of Danisco’s fl avor division. The year before that, it was Givaudan’s purchase of Quest. At press time, rumors are again making the rounds regarding another potential merger within the top tier of F&F.

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A Scent of New Jersey Lavender

Coveted for its medicinal, aromatic and therapeutic properties, lavender is known for its clean and medicinal aroma due to small amounts of camphor and eucalyptol. A closer look at fresh lavender flowers reveals some interesting details about the constituents between leaves and flowers.

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Smelly Signs: A Language for Scent

Part two of the author's World Perfumery Congress speech explores scent semiotics to develop more meaningful and dependable perfumery for the future.

What Makes a Successful Fragrance Launch

I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.

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