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Section: Fragrance > Trends

Japan: A Fragrance & Flavor Journey

A sensory exploration from the WFFC

Fragrance for Today—and Tomorrow?

Our present situation is that fragrances in today’s products need to be not only attractive to the consumer, but also safe, cost effective, readily available in large quantities, and stable under a variety of conditions.What will the future bring? The answer is very simple, and a repeat of my earlier statement--it is going to bring whatever the consumer wants.

Fragrance purchasing and usage were paused during the pandemic, but NPD data shows most consumers have returned to the category.

Report: Recent Fragrance Usage Evolution

Fragrance purchasing and usage were paused during the pandemic, but NPD data shows most consumers have returned to the category.

Fragrance Trends in Hair Care

The key impact of scent

The dynamics of fragrance marketing

Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.

Generation Z (born between 2000 and 2010) is set to become the most influential group of consumers over the coming decade.

Iberchem's 2021 Fine Fragrances Trends

Generation Z (born between 2000 and 2010) is set to become the most influential group of consumers over the coming decade.

Sustainable Fragrances 2011 Announces Keynote

EPA's Paul Anastas will speak on his experiences with green chemistry

Bell's Flavor & Fragrance Trends 2007

According to Bell Flavors & Fragrances, the majority of today’s consumers are beginning to recognize healthy alternatives in what they consume and use on their bodies.

Fragrance: Creativity and the Job

Jeen-Claude Ellena has headed a group of perfumers that have been known for a philosophy of perfumery based on two principles 1. The number of materials that e perfumer can know well end use effectively is limited somewhere in the range of 400. 2. The most effective way to practice perfumery is as a group where a composition is openly discussed with a team as a way of developing the most effective and economical fragrance formula. In this article he explains this philosophy.

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Fine Fragrance: Art or Business

Perfume has always been part of our environment, of our well-being, and will become more and more a sort of defense against the surrounding materialistic world. A touch of fantasy, an element of dream, of escape at “arms reach’’-or should we say “at flagon’s reach.”

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Forward Thinking: Fragrances March On

Personalized retail experiences, rejuvenated department stores, celebrity scents, designer releases, limited-edition spoof scents and sustainable fragrances are driving fine fragrance innovation.

U.S. Market of Flavors & Fragrances

The U.S. flavor and fragrance industry occupies a very important place on the world scene (probably between 25% and 30% world market share). There is much confusion, misinterpretation and misunderstanding concerning its real market size and trends, which is due to an inadequate definition of terms and also to bad research and research methods.

The expanding innovation of e-nose technology, encapsulation, digital applications and more have seen a recent surge in development.

The Latest in Fragrance Tech

The expanding innovation of e-nose technology, encapsulation, digital applications and more have seen a recent surge in development.

Get A Room and Order Champagne by Confessions of A Rebel offers scent notes of raspberry, mandarin, jasmine, cocoa, patchouli and vanilla.

Scentbird Highlights Winning Winter Fragrances

The list includes two unisex fragrances and one woody scent.

Givaudan’s Spring Fragrance Guide includes floral, fruity and woody scents.

Givaudan Debuts Spring Fragrance Guide

Givaudan’s Spring Fragrance Guide includes floral, fruity and woody scents.

Perfumer & Flavorist 2008 Flavor & Fragrance Leaders

The big news on last year’s Flavor & Fragrance Leaders list was Firmenich’s purchase of Danisco’s fl avor division. The year before that, it was Givaudan’s purchase of Quest. At press time, rumors are again making the rounds regarding another potential merger within the top tier of F&F.

What Makes a Successful Fragrance Launch

I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.

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Fragrance Marketing: Translating Creativity into Success

Our next topic is a very intriguing one. Which is more important to the success of a fragrance ?... The skills of the creative perfumer, the skills of the marketing department, or, are they equally important?

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