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Section: Fragrance > Trends
Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
The United States Enters its Fragrance Layering Era
Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
Dec 1st, 2024
Students Illustrate Link between Fragrance and Fashion
This year’s theme for the competition was "A Scentsational World."
Sep 8th, 2014
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2017 Leaderboard: Robertet Focuses on Organic Growth
While already having success in the F&F industry, Robertet plans to continue its growth with goals focusing on organic growth and continuing partnerships to develop new ingredients and work with technology.
Jun 28th, 2017
Peroni Nastro Azzurro and luxury fragrance and body care brand Ellis Brooklyn partnered to release The Italian Spritz Collection, a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail.
Explore These Fresh Flavor-inspired Fragrance Launches
From fine fragrances to candles to even cheese-scented nail polish, catch up on the latest flavor-inspired product launches.
Nov 15th, 2022
With the launch, Generation will introduce three exclusive fragrance ingredients created using OI technology: Glossine, Fractaline, and Quasarine.
Osmo Launches AI-Powered Fragrance House, Generation
Perfumer & Flavorist+ asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.
Mar 5th, 2025
Swede Tooth includes fragrance notes of watermelon, raspberry, cedarwood and musk.
Snif Announces Launch of Swede Tooth Fragrance
The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.
Jun 3rd, 2025
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Fly Free Over Fragrant Lavender Fields in France
At this year's World Perfumer Congress, Givaudan provides a 360 degree video of lavender fields in France to give viewers an inside look at the world of perfumery.
Jun 15th, 2016
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Nathalie Lorson, Firmenich, Creates Fragrance Inspired by Pantone
Inspired by Pantone's 2016 color of the year, the award winning perfumer creates a new, gender-neutral fragrance evoking tranquility.
Dec 4th, 2015
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Polluting Perfume? Study Suggests Link with Air Pollution
A recent study in Science has found that consumer and industrial products attribute more to air pollution than previously thought.
Mar 6th, 2018
Fragrance #6 on Shoppers' Holiday Lists, Study Reveals
An NPD Group study shows fragrance is the #6 item on consumers' shopping lists; 14% of consumers plan to buy fragrance; 17% purchased fragrance as a holiday gift.
Dec 10th, 2012
Photo provided by PRNewsfoto/Luxe Brands
In the Clouds With Ariana Grande’s Latest Fragrance
The fragrance features top notes of lavender blossom, juicy pear and bergamot; heart notes of crème de coconut, praline and vanilla orchid; and a base of musks and creamy woods.
Jun 29th, 2018
High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.
How AI Can Solve the Ethical Luxury Puzzle
Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.
May 1st, 2025
The Last Word: Fragrance as Consumer Influencer
"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever.
Jul 29th, 2013
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2018 Leaderboard: Robertet Focuses on Current Business
The company has maintained its position in the F&F leaderboard through responding to the growing demand for natural flavors and cleaner products.
Jun 26th, 2018
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The Juice: Lisa Hipgrave, Director, IFRA UK
Moving from lab technician to perfumer quicker than you can sniff, Hipgrave’s journey into the fragrance world has led her to giving back to the industry.
Mar 22nd, 2018
Computerized Laboratory Mixing Station for Perfume Oils
A very high qualiiy standard is possible through automation. This means low costs. This is the basis for success in an ever stronger competitive market.
Apr 6th, 2016
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The Last Word: The Miseducation of the F&F Industry
STEM education and careers for women are gaining traction within the F&F industry.
Jan 4th, 2016
Securing a Leadership Position for a Pro-fragrance Future
Between legislation and antifragrance sentiment among NGOs and the media, it is necessary for industry organizations to take on an expanded role in advocacy.
Feb 27th, 2012
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