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Section: Fragrance > Trends
Regulatory & Research
F&F Literature Review: Smell It to Believe It
In this literature review, P&F takes a look at the benefits of scent branding and some of the health benefits that come with it.
Trends
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Trends
Leading Consumer Demands Shaking Up the Fragrance Industry
The February 2023 issue also digs into better-for-you flavor formulations.
Fine Fragrance
Mary+Jane Launches Blue Dream Perfume on 4/20
Mary+Jane will launch Blue Dream on April 20, 2018, which will be a cannabis-inspired fragrance with floral, spicy and light scents.
Fine Fragrance
Kierin NYC Launches Fragrances Inspired by The City
Ahead of its BeautyCon NYC official launch, Kierin NYC has released details about its debut collection of fragrances inspired by the city.
Trends
The United States Enters its Fragrance Layering Era
Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
Trends
Students Illustrate Link between Fragrance and Fashion
This year’s theme for the competition was "A Scentsational World."
Ingredients
2017 Leaderboard: Robertet Focuses on Organic Growth
While already having success in the F&F industry, Robertet plans to continue its growth with goals focusing on organic growth and continuing partnerships to develop new ingredients and work with technology.
Trends
Explore These Fresh Flavor-inspired Fragrance Launches
From fine fragrances to candles to even cheese-scented nail polish, catch up on the latest flavor-inspired product launches.
Fragrance
Osmo Launches AI-Powered Fragrance House, Generation
Perfumer & Flavorist+
asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.
Fragrance
Snif Announces Launch of Swede Tooth Fragrance
The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.
Trends
The Last Word: Fragrance as Consumer Influencer
"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever.
Flavor
2018 Leaderboard: Robertet Focuses on Current Business
The company has maintained its position in the F&F leaderboard through responding to the growing demand for natural flavors and cleaner products.
Fine Fragrance
The Juice: Lisa Hipgrave, Director, IFRA UK
Moving from lab technician to perfumer quicker than you can sniff, Hipgrave’s journey into the fragrance world has led her to giving back to the industry.
Fine Fragrance
Between Brand and Art: Lush's Gorilla Gallery
On October 11-14, 2017, Lush's Gorilla Gallery presented art installations inspired by its line of fragrances, which told unique stories about the creation of each one.
Fine Fragrance
Computerized Laboratory Mixing Station for Perfume Oils
A very high qualiiy standard is possible through automation. This means low costs. This is the basis for success in an ever stronger competitive market.
Ingredients
Fly Free Over Fragrant Lavender Fields in France
At this year's World Perfumer Congress, Givaudan provides a 360 degree video of lavender fields in France to give viewers an inside look at the world of perfumery.
Trends
Nathalie Lorson, Firmenich, Creates Fragrance Inspired by Pantone
Inspired by Pantone's 2016 color of the year, the award winning perfumer creates a new, gender-neutral fragrance evoking tranquility.
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