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Section: Fragrance > Trends
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Guest Column: The New Scent of Clean
A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.
Aug 3rd, 2011
From ingredients to packaging, the barrier to entry is lower for body sprays than fine fragrances.
Forward Thinking: 3 Fragrance Trends Happening Now
Solid perfumes, enhanced body sprays, and music-inspired scents are the latest fine fragrance trends hitting shelves.
Aug 1st, 2025
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Techy Fragrance Innovations Turn Heads (and Noses)
Moodo is serving up fragrance capsules similar to popular single serve coffee pods, giving consumers options to customize home fragrance favorites on their smart phone.
Mar 14th, 2017
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Natural Instincts: Global Trends in Women’s Fragrances
Emergence of aromatherapeutic, antioxidant-rich and “free from” formulations.
Aug 17th, 2009
A stop at Spice Market provided a taste of Asian-inspired street food.
WFFC Trend Excursion Pursues Novel F&F Combinations
From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.
Jul 7th, 2009
What's Next: 18 Insiders on F&F Trends
Our experts break down their strategies for finding out what lies ahead for the industry. It doesn't matter if you're selling cars or designing software: The question on every forward-thinking person's mind is, "What's coming next?" And flavor and fragrance is no different.
Dec 30th, 2008
Trans-Mediterranean Cooperation for Natural Raw Materials
Highlights from the 2nd International Congress of Aromatic & Medicinal Plants
Mar 21st, 2011
ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.
ZEYA Introduces Portable Diffuser, Four New Scents
The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.
Apr 23rd, 2025
Santa Maria Novella Pharmacy Celebrates 400th Anniversary
Italian perfumer traces back to Dominican monks
Apr 16th, 2012
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Nathalie Lorson, Firmenich, Creates Fragrance Inspired by Pantone
Inspired by Pantone's 2016 color of the year, the award winning perfumer creates a new, gender-neutral fragrance evoking tranquility.
Dec 4th, 2015
View more trend excursion photos here.
Trend Spotting in New York With the WFFC
On June 12, 2018, the WFFC gathered for its 2018 trend excursion, where they sought out the latest flavor and fragrance trends at popular NYC eateries and beauty boutiques.
Jul 12th, 2018
Global F&F trends: The 12 Truths of Naturals
Getting to know your F&F buying public. In doing my own research and networking at various F&F industry events, I’ve come to see that today’s health-conscious buying public is more educated and varied than ever before. And no consumer topic is hotter than the natural/organic/wellness trend, which has changed our expectations of fragranced goods and foods.
Dec 26th, 2008
History and the Name Game: It Makes Scents
Are the perfumes of the past likely to cast any light on modern times? Most people are inclined to say “no” and to emphasize that obviously a certain period of time has its own rules and its own habits and its own creativity. Some people can just discard the past; others may just adore it. A third possible way is derived from the fact that certain perfumes of the past are still available on the market.
Apr 6th, 2016
The Challenge of "Natural;" Flavor and Fragrance Trends
Highlights from the WFFC fall meeting
Jan 23rd, 2012
KIERIN NYC fragrance collection, embodying the inspirational vibes of a pivotal generation: Highline Flirt, Nolita Noir, Santal Park and Sunday Brunch inspired by a culturally diverse, motivated and thoughtful city lifestyle. (PRNewsfoto/KIERIN NYC)
Kierin NYC Launches Fragrances Inspired by The City
Ahead of its BeautyCon NYC official launch, Kierin NYC has released details about its debut collection of fragrances inspired by the city.
Apr 13th, 2018
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WFFC Talks How to Navigate Fickle Consumer Tastes
Consumer taste buds are fickle, and their preferences evolve quickly, which is why the Women in Flavor & Fragrance Commerce (WFFC) will be discussing this topic at its upcoming fall seminar.
Aug 9th, 2016
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Eau Boy: Thierry Mugler Announces New Alien Fragrance
Get ready, Alien fans. Thierry Mugler's energetic and striking new fragrance, Alien Eau Sublime, will hit the market in early 2017.
Jan 3rd, 2017
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A Stroll Through the Woods With Nest Fragrances
Featuring notes of bittersweet cocoa, sequoia wood and white sandalwood, the perfume is inspired by founder Laura Slatkin's personal story.
Jul 3rd, 2018
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