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Section: Fragrance > Trends
The dynamics of fragrance marketing
Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.
Apr 14th, 2016
Generation Z (born between 2000 and 2010) is set to become the most influential group of consumers over the coming decade.
Iberchem's 2021 Fine Fragrances Trends
Generation Z (born between 2000 and 2010) is set to become the most influential group of consumers over the coming decade.
Dec 17th, 2020
Sustainable Fragrances 2011 Announces Keynote
EPA's Paul Anastas will speak on his experiences with green chemistry
Apr 5th, 2011
Fragrance: Creativity and the Job
Jeen-Claude Ellena has headed a group of perfumers that have been known for a philosophy of perfumery based on two principles 1. The number of materials that e perfumer can know well end use effectively is limited somewhere in the range of 400. 2. The most effective way to practice perfumery is as a group where a composition is openly discussed with a team as a way of developing the most effective and economical fragrance formula. In this article he explains this philosophy.
Apr 6th, 2016
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Fine Fragrance: Art or Business
Perfume has always been part of our environment, of our well-being, and will become more and more a sort of defense against the surrounding materialistic world. A touch of fantasy, an element of dream, of escape at “arms reach’’-or should we say “at flagon’s reach.”
Apr 6th, 2016
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Forward Thinking: Fragrances March On
Personalized retail experiences, rejuvenated department stores, celebrity scents, designer releases, limited-edition spoof scents and sustainable fragrances are driving fine fragrance innovation.
May 1st, 2020
U.S. Market of Flavors & Fragrances
The U.S. flavor and fragrance industry occupies a very important place on the world scene (probably between 25% and 30% world market share). There is much confusion, misinterpretation and misunderstanding concerning its real market size and trends, which is due to an inadequate definition of terms and also to bad research and research methods.
Apr 20th, 2016
The expanding innovation of e-nose technology, encapsulation, digital applications and more have seen a recent surge in development.
The Latest in Fragrance Tech
The expanding innovation of e-nose technology, encapsulation, digital applications and more have seen a recent surge in development.
Mar 1st, 2022
Get A Room and Order Champagne by Confessions of A Rebel offers scent notes of raspberry, mandarin, jasmine, cocoa, patchouli and vanilla.
Scentbird Highlights Winning Winter Fragrances
The list includes two unisex fragrances and one woody scent.
Dec 9th, 2022
Givaudan’s Spring Fragrance Guide includes floral, fruity and woody scents.
Givaudan Debuts Spring Fragrance Guide
Givaudan’s Spring Fragrance Guide includes floral, fruity and woody scents.
May 3rd, 2022
Perfumer & Flavorist 2008 Flavor & Fragrance Leaders
The big news on last year’s Flavor & Fragrance Leaders list was Firmenich’s purchase of Danisco’s fl avor division. The year before that, it was Givaudan’s purchase of Quest. At press time, rumors are again making the rounds regarding another potential merger within the top tier of F&F.
Dec 30th, 2008
What Makes a Successful Fragrance Launch
I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.
Apr 7th, 2016
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Fragrance Marketing: Translating Creativity into Success
Our next topic is a very intriguing one. Which is more important to the success of a fragrance ?... The skills of the creative perfumer, the skills of the marketing department, or, are they equally important?
Apr 6th, 2016
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Point of View: Natural Fragrance Ingredients
Perspective on the trends and challenges that the natural fragrance ingredient industry have to face.
Apr 6th, 2016
NPD's data has revealed resilient sales for fragrance in 2021.
Fragrance Boomed During Mother's Day 2021
Per NPD, fragrance sales grew 33% compared to pre-pandemic 2019.
May 26th, 2021
Photo provided by Amkiri
Visual Fragrances: The Latest Application Trend?
Fragrances are no longer just for the nose. Amkiri Ltd has released a patented visual fragrance, in the form of a crème-like ink for the skin.
Mar 22nd, 2018
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Jean Blanc Releases Toujours Rose Fragrance
Created by Alpha Aromatics and Gynex Fragrances, the Toujours Rose fragrance is a fresh and floral scent for women.
Jun 26th, 2018
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L'Oréal Commits to Disclosing Fragrance Ingredients
Following a U.S. PIRG petition that received over 6,000 signatures, L'Oréal has announced plans to disclose fragrance ingredients for its products.
Jun 13th, 2018
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